Survey for HKUST SBM Alumni on Undergraduate Business Students' English Language Communication Needs

English Language Communication Skills for HKUST Undergraduate Business Students: A Needs Analysis

Thanks for agreeing to participate in this survey.

The survey aims to find out what HKUST undergraduate business students' English language communication needs are. Your views will help us further understand how best to cater the language curriculum for these students.

All survey responses, including your names, will be kept strictly confidential. If you agree to be contacted for a follow-up focus group, you'll be asked to give your name at the end of the survey.

If you have any questions, please contact:

Jessie Lam

Lecturer, The Center for Language Education

(852) 2358-7876

lcjlam@ust.hk

1. How important are the following skills in an English language course for undergraduate business students?

Using language to:

1. How important are the following skills in an English language course for undergraduate business students?

Using language to:
	Not at all important	Slightly important	Moderately important	Very important	Extremely important
1. Pitch	Not at all important	Slightly important	Moderately important	Very important	Extremely important
2. Negotiate	Not at all important	Slightly important	Moderately important	Very important	Extremely important
3. Conduct meetings	Not at all important	Slightly important	Moderately important	Very important	Extremely important
4. Manage conflicts	Not at all important	Slightly important	Moderately important	Very important	Extremely important
5. Handle sensitive business situations in customer service communications	Not at all important	Slightly important	Moderately important	Very important	Extremely important
6. Socialize at work	Not at all important	Slightly important	Moderately important	Very important	Extremely important
7. Persuade in leadership communication (e.g. manage change, crisis, or virtual teams)	Not at all important	Slightly important	Moderately important	Very important	Extremely important
8. Communicate across cultures	Not at all important	Slightly important	Moderately important	Very important	Extremely important
9. Brand companies	Not at all important	Slightly important	Moderately important	Very important	Extremely important
10. Brand oneself and manage impression in job seeking	Not at all important	Slightly important	Moderately important	Very important	Extremely important
11. Manage corporate communication in the digital age and multimodal contexts (e.g. social media, websites, images, videos)	Not at all important	Slightly important	Moderately important	Very important	Extremely important
12. Write reports	Not at all important	Slightly important	Moderately important	Very important	Extremely important
13. Write essays	Not at all important	Slightly important	Moderately important	Very important	Extremely important
14. Write research papers	Not at all important	Slightly important	Moderately important	Very important	Extremely important
15. Write emails in the workplace	Not at all important	Slightly important	Moderately important	Very important	Extremely important
16. Read journal articles	Not at all important	Slightly important	Moderately important	Very important	Extremely important

2. Any other English language communication skills that are important for you?

No
Yes. Please specify

3. How do you think business graduates perform in the following?

Using English language to:

3. How do you think business graduates perform in the following?

Using English language to:
	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
1. PItch	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
2. Negotiate	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
3. Conduct meetings	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
4. Manage conflicts	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
5. Handle sensitive business situations in customer service communications	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
6. Socialize at work	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
7. Persuade in leadership communication (e.g. manage change, crisis, or virtual teams)	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
8. Communicate across cultures	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
9. Brand companies	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
10. Brand oneself and manage impression in job seeking	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
11. Manage corporate communication in the digital age and multimodal contexts (e.g. social media, websites, images, videos)	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
12. Write reports	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
13. Write essays	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
14. Write research papers	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
15. Write emails in the workplace	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully
16. Read journal articles	Very unsuccessfully	Unsuccessfully	Acceptably	Successfully	Very successfully

4. Any other comments related to business graduates' English language communication skills?

5. Which department were you from?

6. Which of the following English business language communication course(s) did you take at HKUST? Please select those that are applicable.

Business Case Analyses (LABU 2040, 2040G, 2051 & 2052, or 103 & 104)
Honors Business Case Analyses (Global Business students) (LABU 2050 or 102)
Effective Communication in Business (LABU 2060, 2020, or SBMT 2020)
Business Communication (LANG 201 or 3069)
None of the above